Driving profitable growth is a key measure of commercial success for a multi-unit manager. Starting with the Sales Formula, we help multi-unit managers to analyse and identify the critical levers that drive their sales.
From weekly sales to sales mix; from gross profit margin % to appreciating the importance of cash margin, multi-unit managers who thoroughly analyse and understand their sales performance, better diagnose their issues and opportunities.
Local Store Marketing
However, the journey to commercial success does not stop there. Not only do world class operators understand their numbers, they also understand their customers and how to use local store marketing.
MMU specialises in helping multi-unit managers and their teams to create local store marketing that works. We help them really understand their sales and customer relationships and how to turn this insight into more profitable sales.
MASTERING LOCAL STORE MARKETING TO DRIVE PROFITABLE GROWTH
The essential marketing skillsets and toolkits needed for effective local store marketing are covered specifically in the Customer Experience module, one of three development modules that together build the key marketing competencies required by multi-unit managers.
Each standalone module contains core components drawn from MMUs broad management experience, case studies and accredited academic sources. Each can be tailored to meet individual needs and delivered through one-to-one coaching or in small groups.
Marketing Basics +
Customer Understanding +
Customer Experience =
SUCCESS
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