How world-class operators gain valuable insights from Net Promoter Score surveys; taking effective action that improves performance
An Interview with Andy Bull, Pt. 2
In this episode of Multi-site Masters, I’ll be talking again to Andy Bull, a marketing executive with over 30 years of experience in the marketing discipline, initially in FMCG roles, before moving on to developing and implementing marketing and sales initiatives across the leisure and hospitality sectors.
In this second part of our interview, we explore the Net Promoter Score system, used to measure brand and product loyalty across many industries. Andy shares his views on why this measurement system is so incredibly valuable to operators and he offers some best practice tips to get the most out of the insights that the NPS data provides.