ODPs – friend or foe? With Prof Chris Muller.
An interview with Prof Chris Muller, Professor of the Practice, at the Boston School of Hospitality.
This episode of the Multi-Site Masters sees the return of Prof Chris Muller, (Professor of the Practice, at the Boston School of Hospitality) to give us his insights into what is happening in the US and UK regarding the explosion of online delivery providers (ODPs) such as Uber Eats, Deliveroo, Just Eat and many others. During our conversation Chris will share his thoughts on:
- The 8 models of delivery – including the Independent (one shot), to the Dark Kitchen and the Virtual Restaurant model.
- The macro themes impacting upon the restaurant business and the disruptors that are reshaping it.
- What history can teach us – the impact that the third party, online travel agents had on the accommodation section and how this is relevant to today’s restaurant challenges.
Also Chris is quite honest about the model he’d adopt if he was opening a new restaurant in today’s dynamic and challenging environment.
During the conversation we refer to an article Chris published for the Boston Hospitality Review, which can be downloaded HERE – it’s well worth a read as a companion piece to the episode.
Prof Chris Muller (Professor of the Practice, at the Boston School of Hospitality) is one of the leading figures into the study of effective multi-unit restaurant brand management, chain restaurant organisation development and growth, and the training of multi-unit managers for over 25 years. Described by Tony Hughes (Restaurant Group non-executive director) as being: “THE World authority on the Restaurant Industry, the ‘go to’ man if you want expertise and knowledge”!