How retailers can get smart about disability and in the process win the purple pound, with Mike Adams.

If businesses start to see that disabled consumers can contribute to their bottom line, most intelligent businesses would want their workforce to reflect their customer base.

This week Mike Adams, CEO of Purple (formerly named EDCP) discusses why we need to change the conversation around disability in the UK, and how the retail sector can get smart and in the process access the purple pound – the multi-million pound market they’re currently underserving in a big way!

Guest: Mike Adams, CEO of Purple | @M_J_Adams | 01245 392 305
Contact Mike and his team at Purple: |

Host: Rob Liddiard, Co-Founder and CEO of Yapster, the chat app for teams | @RJLiddiard
Contact Rob and his team: |

Listen to the episode here: