Branding and marketing – what does great look like for a multi-site business on the high street?
“It’s about the agency being forensic and actually adding value, and not just taking the brief at face value…”
This week Jane is talking to Mark McCulloch, Founder and CEO of We Are Spectacular.
In this episode, you’ll hear how Mark has built his career to date, from working client-side in some very senior brand and marketing positions for the likes of lastminute.com, Barclaycard, Pret a Manger, and YO! Sushi, right through to today.
Mark shares with us why he chose to start his own agency, what he thinks are the key things multi-site businesses need to be getting right in terms of branding and marketing, and how he hopes to leave a lasting mark on the high street.