What many businesses don’t understand about digital marketing but should! With Raman Verma.
An interview with Raman Verma, Founder of Kandidly.
In this episode of Multi-Site Masters we speak to Raman Verma, Founder of Kandidly, an online digital marketing consultancy, asking him the questions on this topic that we’ve always wanted to (but were afraid to ask!).
The truth is that for many of us the world of digital marketing can feel daunting, full of pitfalls for the uninitiated. For existing exponents of digital marketing, there’s the constant challenge of targeting customers and reaching them cost-effectively. Are we investing enough? Is it going into the right channels and platforms? Should we be investing more? And how is it impacting our brand over time?
So, whether we’re already using digital marketing or we think that we need to start doing so, how do we make sure we really know what we’re doing? In this conversation, hosted by MMUs Co-Founder, Andy Bull, we explore with Raman:
- The importance of organisations understanding their core purpose – the reason they exist – as the starting place for the design of their digital marketing strategy.
- The meaning of “Inbound” and “Outbound” marketing strategies and how an organisation might determine which it should be focusing on or both?
- The common (and no so common) tools and resources available to organisations (large or small) to help them manage their digital marketing strategy.
- The top tips that a small or medium-sized organisations should embrace when starting their journey with digital marketing.
Raman Verma is a versatile and commercially astute digital marketing and product specialist. He founded Kandidly, a digital marketing agency, on the premise of being completely candid in the way it operates while offering exceptional value and service to clients. It focuses on helping clients get the most out of their advertising spend on platforms such as Google, Bing, Yahoo, Facebook, Instagram, LinkedIn and Pinterest.
Andy Bull has accumulated 30 years’ experience in the marketing discipline, initially in FMCG roles, before moving on to developing and implementing marketing and sales initiatives across the leisure and hospitality sectors.